Okay, so today we spent the day with Coca Cola. Before you start screaming in horror at the fact, hear me out. Although Coca Cola have a somewhat shady reputation globally, in Africa they appear to be doing their bit.
The Coca Cola Africa Foundation.
Established by the Company in 2001, The Coca-Cola Africa Foundation (TCCAF) is the entity that coordinates our corporate social investment programs and implements community initiatives in Africa . The Replenish Africa Initiative (RAIN) is the Foundation's flagship water program and is the umbrella under which all future water programs will fall. Launched in 2009, RAIN is a public-private partnership made possible through a six-year, $30 million commitment from The Coca-Cola Company. The initiative will provide sustainable, clean water sources, hygiene education and sanitation services to millions of people throughout Africa.
The Foundation also supports many other community initiatives throughout Africa, including HIV/AIDS & malaria prevention, access to education, job creation and humanitarian assistance.
The Foundation also supports many other community initiatives throughout Africa, including HIV/AIDS & malaria prevention, access to education, job creation and humanitarian assistance.
The outreach H.I.V and S.T.I education program at work.
This morning, we spent with a Coca Cola funded project called the Olive Leaf Foundation, with some inspirational people who are working in their community in Deipsloot. The OLF receives funding from several organisations, including Coca Cola. Diepsloot is a township to the North West of Jo'berg; the population is indeterminate due to the rapidly expanding squatter camps on the outskirts, but a conservative estimate would be 300,000 people. OLF currently have five projects underway;
1) The provision of basic education on H.I.V and sexually transmitted infections.
2) Volunteering for testing
3) Orphaned and vulnerable children
4) Granny Project
5) Gender based violence.
Today, we got involved with the project on H.I.V and S.T.I's. When I say involved, I mean that the OLF were happy to take us out in their community and engage with people in order to educate them about the dangers of unprotected sex. Basically, the main educator had a book with very graphic images of what can happen to you and did impromptu talks to anyone who would listen. It was truly fabulous to be a part of it, standing in a Shebeen, watching the mainly male audience recoil in horror at what could happen. After the talk ended, the audience were invited to a workshop at their local centre, which would aim to discuss and educate the community on attitudes towards sex. The transmission of H.I.V in the region is a very real concern and education is an absolute must if the situation is ever going to change. The workshop was well attended and was set to be very interesting. Sadly due to time constraints we had to leave before it had finished, but it was nonetheless fascinating and is an undoubtedly valuable service in the community.
In the afternoon, we went to the Coca Cola bottling plant, where we heard all sorts of useful facts, but unfortunately there was not anyone there who could answer the ethical and environmental questions posed. I did find out though, that in Africa, Coca Cola fund a project called RAIN - Replenish Africa Initiative. The RAIN project is funded with $30 million of Coca Cola's money. It has the goal of providing at least two million people in Africa with access to clean water, launch over 100 water programs including healthy watershed, sanitation and hygiene programs, contribute to sustainability of water resources across Africa and provide people with sanitation and hygiene education by 2015.
Another thing Coke are doing is sponsoring the international coastal cleanup (woooooo). Here's the spiel:
In 2008, Coca-Cola launched a multi-year partnership with Ocean Conservancy through a $1 million pledge to support the International Coastal Cleanup (ICC). The Ocean Conservancy is a non-profit, environmental advocacy organization that promotes healthy ocean ecosystems and opposes practices that threaten ocean life. The organization began in 1986, and Coca-Cola has supported global Cleanup efforts for 15 years.
This is the 25th anniversary of the International Coastal Cleanup, which is the world's largest single-day volunteer effort to eradicate litter and debris from the world's beaches, inland waterways and oceans. In addition to debris removal, the Cleanup includes a data collection effort by which volunteers record the specific types of debris recovered, providing insight into marine pollution. The data is compiled and analyzed, and a report is published the following spring.
Last year alone, nearly 42,000 Coca-Cola system associates, their friends and families in 32 markets around the world participated, contributing nearly 265,000 hours of volunteer time. And, the entire Cleanup effort resulted in all most 500,000 volunteers in 108 countries collecting more than 7.4 million pounds of trash.
In 2008, Coca-Cola launched a multi-year partnership with Ocean Conservancy through a $1 million pledge to support the International Coastal Cleanup (ICC). The Ocean Conservancy is a non-profit, environmental advocacy organization that promotes healthy ocean ecosystems and opposes practices that threaten ocean life. The organization began in 1986, and Coca-Cola has supported global Cleanup efforts for 15 years.
This is the 25th anniversary of the International Coastal Cleanup, which is the world's largest single-day volunteer effort to eradicate litter and debris from the world's beaches, inland waterways and oceans. In addition to debris removal, the Cleanup includes a data collection effort by which volunteers record the specific types of debris recovered, providing insight into marine pollution. The data is compiled and analyzed, and a report is published the following spring.
Last year alone, nearly 42,000 Coca-Cola system associates, their friends and families in 32 markets around the world participated, contributing nearly 265,000 hours of volunteer time. And, the entire Cleanup effort resulted in all most 500,000 volunteers in 108 countries collecting more than 7.4 million pounds of trash.
I've signed up to take part....... perhaps some of my friends and colleagues will too........?
We have all heard the stories about Coke in Columbia and India, but I reckon that in Africa, they are doing a little bit of good. I don't know about the damage they do here.
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